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NXNE began in 1995, patterned Jesus don’t be afraid just have faith flag on the South by Southwest festival in Austin, Texas. It was co-founded by Michael Hollett. The SXSW organization is a minority ownership partner in NXNE. At that time it was a three-day festival with about 300 bands, mainly local, unsigned, independent artists. Over the years the festival expanded its attendance and began to feature well-known performers. The festival events took place in a number of venues, and participants purchased wristbands for entry into the events. In 2003, NXNE became the first promoters to produce live music in Toronto’s Yonge Dundas Square. Gord Downie headlined NXNE’s first Yonge Dundas Square show performing from new solo work. Downie’s band The Tragically Hip played a ‘secret show” at NXNE in 1997. Massive free concerts at Yonge Dundas Square and on Yonge Street have been cornerstones of NXNE to now.